Privacy Policy

This privacy policy sets out how Half Measures uses, discloses and protects any personal information that you provide or we collect when you use this website, or that we collect directly from you. We are committed to ensuring your personal information is protected. If we ask you to provide certain information by which you can be identified when using this website, it will only be used in accordance with this privacy policy and the Australian Privacy Principles. If you do not wish to provide personal information to us, then you do not have to do so but it may affect your use of this website or the products and services offered in it.

We may change this policy from time to time by updating this page. You should check this page regularly to ensure that you are at all times aware of the current policy. This policy is effective from June 1st 2016.

Collection of personal information

We may ask you to provide the following information:

– name;

– contact information, including email address;

– demographic information such as address, postcode, preferences and interests; and

– other information relevant to customer surveys and/or promotions.

We do not collect sensitive information about visitors to our website. As with most online businesses, we may log information about your access and use of our website, including through the use of Internet cookies, your communications with our website, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider. If we receive your personal information from third parties, we will protect it as set out in this Policy.

Use of personal information

We collect certain necessary information and use the personal information for purposes including:

– to contact you (by telephone, email or mail)  regarding your order or to conduct appropriate anti-fraud checks to protect you;

– to better understand your needs, enabling us to improve our products and services;

– to allow you to login to our website and create a personalised account;

– for internal record keeping;

– to circulate promotional emails about new products, special offers or other information which we think may be of interest to you;

– direct marketing; and

– to customise the website according to your interests.

Disclosure of personal information

We may disclose personal information:

– for the purpose of providing services to customers;

– to credit reporting agencies and courts, tribunals and regulatory authorities where customers fail to pay for goods or services provided by us to them;

– to courts, tribunals, regulatory authorities and law enforcement officers as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; and

– to third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you. This may include parties located outside of Australia.

Where we disclose your personal information to third parties for these purposes, the third party will be obligated to use that personal information in accordance with this Privacy Policy.

If there is a change in control of our business or sale or transfer of business assets, we reserve the right to transfer to the extent permissible at law of our user databases, together with any personal information and non-personal information contained in those databases. This information may be disclosed to potential business purchasers. We would seek to only disclose information in good faith and where we have sought to maintain confidentiality.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for direct marketing purposes; and

• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information that we hold about you, in certain circumstances set out in the Privacy Act 1988 (Cth) (Privacy Act). If you would like a copy of the information that we hold about you please email us at, however, we may refuse to provide you with information that we hold about you in certain circumstances set out in the Privacy Act.

If you believe that any information we hold about you is inaccurate, out of date, incomplete or irrelevant, please email us at and we will promptly correct any personal information.


If you believe that we have breached the Australian Privacy Principles or the Privacy Act and wish to make a complaint about that breach, please email us at setting out details of the breach. We will promptly investigate your complaint and respond to you in writing, setting out the outcome of our investigation, what steps we propose to take to remedy the breach (if a breach is found) and any other action we will take to address your complaint.

Storage and security

We are committed to ensuring the information you provide is secure. We utilize SSL (Secure Sockets Layer) encryption to protect personal information that may have been required during your checkout process with us such as your credit card details. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information and protect it from misuse, interference, loss, unauthorised access, modification and disclosure.

No information transmitted over the Internet can be guaranteed to be secure. We do not guarantee or warrant the security of any information that you transmit to us or receive from us. The transmission and exchange of information is carried out at your own risk and we are not liable for any loss or damage of any kind arising from unauthorised disclosure. Although we take measures to safeguard against unauthorised disclosures of information, we cannot guarantee personal information that we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

External sites and links

Our website may contain links to other websites of interest, advertisements or resources. We do not have any control over the terms and conditions, security practices, privacy policies, accuracy and content of those websites or any off-site pages, and they are to be accessed at your own risk. We are not responsible for or liable for the protection and privacy of any information which you provide whilst visiting such websites, and such websites are not governed by this Privacy Policy. If you choose to access those websites, we are not liable or accountable for any damage, loss or offence caused by the content, services or goods available through those websites.

Amendments to this policy

This policy may be amended from time to time. Your continued use of our website following any such amendments will be deemed to be confirmation that you accept those amendments.

For any questions please contact us at